As new-wave watch brands go, “Bamford” is on a roll. George Bamford is a well-known collector who – like so many enthusiasts – wanted to participate in the industry and not just patronise it. As if possessing a pair the size of watermelons, he braved the wrath of the rarely-forgiving Rolex by creating a cult for customised, mainly black-coated Submariners, GMTs and other watches from the Geneva maison. His Bamford Watch Department (BWD) Rolexes may not have been the first, but many connoisseurs deem them the best.
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