Home | Football | Rugby | Cricket | Advertising | Forum | Shop | Contact |     Proudly 100% Unofficial
Football World cup web

FIFA files charges on 'ambush' women

Article Published: Thursday 17 June 2010

Email Article | | Print Article

2010 Football World cup squads

FIFA has filed criminal charges against Bavaria with the South African Police Service, accusing the Dutch beer brand of conducting ambush marketing activities during the World Cup on Monday.

Two Dutch women were also detained and face charges.

Organisers ejected 36 female supporters from the Netherland-Denmark tie in Johannesburg because they were wearing orange mini-dresses that were part of a Bavaria promotional campaign back in Netherlands.

"This Dutch company has a long history of trying ambush marketing tactics at sports events," FIFA spokesperson Delia Fischer told Sportbusiness.

"The latest target had been the Dutch national team itself, and the Dutch FA had already objected to the strategy employed by this brewery for ambush activities around the national team matches using the exact same promotional objects."

Police claimed the the two women, who used tickets provided by Robbie Earle, former pundit at UK commercial broadcaster ITV, were promoting the beer brand in breach of FIFA guidelines.

They were later released on bail after paying 10,000 rand (£890) and surrendering their passports.

At the Germany World Cup in 2006 scores of Dutch men watched the Netherlands play in their underwear after stewards ordered them to remove orange lederhosen bearing the name of Bavaria.


Get your match tickets from FinalTickets.comFor all your Football tickets and events from around the globe be sure to check out Finaltickets.com. Specialising in tickets that are normally considered hard to find. We have the lot so dont forget that's www.finaltickets.com. Click here to visit www.finaltickets.com

2010 World Cup Tickets - 2010 World Cup cities - World Cup History - 2010 World Cup News - Latest Global Football News

Speed up your search with these links - FootballWorldCupweb.com or SoccerWorldCupweb.com


Home | Football | Cricket | Rugby | Advertising | Forum | Shop | Contact |    

This means that you are one of visitors to the site. .......



©Worldcupweb.com- Managed by Sports Digital Media