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SADC tourism ministers discuss 2010 strategy

Article Published: Monday 30 July 2007

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Tourism ministers of the Southern African Development Community (SADC) met in Victoria Falls (Zimbabwe), to discuss the region's strategy for the 2010 FIFA World Cup.

The meeting last week analysed reports on the Retosa (SADC regional tourism organisation), the region's strategy in organising the 2010 FIFA World Cup taking place in South Africa.

It also focused on establishing the Univisa - a unique visa for tourists that travel within the region and visa exemption for SADC tourists.

As to the region's strategy to host the world cup, the member states were notified to submit their proposals on how they can participate and benefit from the event.

The Angolan delegation's proposal on hosting the 2010 African Nations Soccer Cup will be included in this package.

Concerning Univisa, participants would not reach an exact conclusion, as member states considered it important to hold a multi-sectoral meeting at the highest level (Ministries of Tourism, Foreign and Home Affairs) for a common decision about the issue, since it is a transversal matter.

The meeting also discussed the approval of the 2007/08 working plan and budget.

In May this year South Africa, Zimbabwe, Zambia and Mozambique had signed agreements to share the tourism spin-offs of the 2010 FIFA World Cup, through "border free" tourism packages.

The Limpopo Tourism Parks Board, Zambia National Tourists Board, Zimbabwe Tourism Authority and Mozambique signed the agreement at the Tourism Indaba in Durban.

Together, the parties are called the Limpopo - Zambezi Destination.

The cooperation is premised in the view of the 2010 FIFA World Cup as an opportunity to position the region as a tourist destination of choice for world cup visitors.

The Limpopo - Zambezi Destination will, following the agreement, undertake tourism research, collect data and statistics to help them gain better understanding of the profile of the present travellers and the needs of future market sectors.

The tourism package of four countries would ensure that benefits of the world cup were shared by the region.

Some of the undertaking that would take place includes the branding for Limpopo - Zambezi Destination, and joint marketing strategies in support of the package tours.

Also high on the agenda, is the easing of border formalities to ensure that the passage of travellers through border posts is swift and trouble free.

The Limpopo - Zambezi Destination will also analyse the current range of tourism products with the aim to refresh and upgrade to meet changes in visitor demand. -
 
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