Satyam Computer Services signed up as FIFA World Cup Sponsor and Official Information Technology (IT) Services Provider to the FIFA World Cup.
The deal covers two world cups the 2010 FIFA World Cup in South Africa and the 2014 edition in Brazil and each cycle includes the FIFA Confederation Cup tournament. Satyam is one of four FIFA World Cup sponsors announced for the 2010 event and is the sponsor in the IT services category.
“This sponsorship represents a long-term, strategic investment by Satyam in its brand and significantly strengthens Satyam’s ability to reach markets across the globe and demonstrate our leading-edge technologies and practices,” said Hari Thalapalli, head of global marketing and communications for Satyam.
As the Official IT Services Provider to the 2010 and 2014 FIFA World Cups, Satyam will play a crucial role in developing the core IT event management system for FIFA and its Service Partner for IT, Accommodation and Hospitality - MATCH AG, as well as Local Organising Committees during the next seven years.
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